A casino is a gambling establishment, and the word’s roots are in Italian for “house of games.” The modern casino is a multi-faceted entertainment complex, complete with high-end restaurants and luxurious rooms. Its design and architecture are often inspired by nature, with water features and a mountain view or a sweeping skyline. The main goal is to create a manufactured euphoria that keeps gamblers coming back for more. In addition to dazzling lights and the joyous sound of slot machines, casinos use scents, food and other sensory stimuli to keep people hooked on the game.
It’s hard to imagine, but underneath the veneer of flashing lights and free drinks, casinos are designed to slowly bleed patrons of their money. They do this by offering a certain mathematical expectancy for each game, known as the house edge and variance. These statistics are calculated by mathematicians and computer programmers who specialize in gaming analysis, and the casino uses them to predict how much a game will return in profits with a certain level of skill or luck.
To make it even more appealing, most casinos offer free spectacular entertainment and transportation, upscale living quarters and reduced-fare hotel rooms to attract big bettors. They also entice patrons with free drinks while they play, cigarettes and a chance to win huge amounts of cash. To maintain their profit margins, casinos need to ensure that these big bettors spend more than they can afford to lose, and the only way to do this is with a variety of inducements.
Casino marketing is a difficult field because of the many variables. Demographics are helpful, but they don’t provide a full picture of your audience. In order to make the best decisions, you need to know what the pain points and motivators of each group are.
As casino marketing becomes more and more competitive, marketers need to find new ways to stand out from the crowd. Some of these strategies include implementing virtual reality and augmented reality to engage and entertain audiences. Others involve partnering with e-sports teams and platforms to connect with younger audiences.
Another important factor for casino marketing is discoverability. While it’s important to have a well-established reputation, it’s equally crucial to be visible in search results when potential visitors are looking for solutions. Cvent’s powerful iGaming solution allows you to showcase your casino in relevant searches, giving you prominent exposure with a potential for follow-through. This helps you reach your marketing goals and build your brand. This is especially important as millennials become the primary target demographic for casino marketers.
