What is a Toggle?
A toggle is a switch that allows you to select between two options, or states. Toggles are found everywhere in software (think: keyboard Caps Lock and Num Lock) and hardware (like a car’s headlight switch). They can be used to enable or disable features. Toggle switches are useful because they allow you to make changes with one click and turn the feature back off with another. This is very helpful for managing user preferences and settings. A good example of this is a website or app that lets you hide your posted articles in the stream, which is a simple toggle that lets you easily update the view without making any permanent changes to your account.
Toggle was founded in 2016 by three engineers who wanted to build a platform that would enable companies to better manage their customer relationships. Their first product is a SaaS offering that helps companies create, manage, and monitor customer relationships with a single tool. The platform is powered by machine learning and is currently being utilized by more than 100 customers in the automotive, consumer electronics, financial, healthcare, insurance, education, and retail industries. Toggle’s product portfolio also includes a platform for analyzing data, as well as tools to help businesses analyze their customer relationships and generate actionable insights.
Unlike other similar products, Toggle is free to use and offers a simple, intuitive interface that allows businesses to create and manage their customer relationships. Using their platform, businesses can track all interactions with a specific customer across the company’s entire ecosystem, including social media, email, call center, and live chat. This data can then be analyzed to identify key trends and insights for the business.
As a result of this, Toggle provides companies with the ability to identify and respond to customer needs in real-time. It can also help businesses to create more personalized and relevant marketing content that drives more engagement. Additionally, the Toggle platform can be used to provide a more unified customer experience across all channels.
Toggle also provides a unified dashboard for companies to visualize and understand their customer data. This centralized dashboard will give customers a clear overview of their interactions with the company, from sales to customer support. Ultimately, this is an invaluable tool that will help organizations to deliver the best possible customer experience.
When a Toggle is released it’s important to test all possible configurations of that toggle. Savvy teams will add a task to their backlogs that is dedicated to removing old Toggle Configurations when they’re no longer needed. In some cases teams will even set “expiration dates” on their Toggles so that they’ll fail a test if they aren’t removed by a given date.
While static configuration is preferable to dynamic re-configuration there are many cases where it’s impractical to avoid using a Toggle. For these situations it can be helpful to move the toggle configuration into some type of centralized store, often an existing application DB. This can reduce the number of times that developers and testers have to manually re-deploy code in order to test new Toggle configurations.