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In general computing, a toggle is a switch that can only be in one of two states: on or off. Toggles can be found in virtually all aspects of the user interface, from computer hardware to software and even the human body. Toggles are often used to enable experimental or sandbox features, allowing teams to test out new code without impacting existing users of the system.
When used to implement multivariate or A/B testing, a Toggle can be thought of as a “cohort router.” When enabled it consistently sends a given user down one codepath or the other based on their unique cohort status. This allows the team to quickly determine what is and is not working, and then make a data-driven decision on how to proceed.
For example, imagine a team that wants to change the way it processes credit card payments online, but they know that changing this process will result in a large number of users having to login or create a new account in order to use the system. A Toggle would be a great tool to use in this scenario because it could allow the team to slowly introduce these changes, and only affect those who are most likely to accept them.
When creating a Toggle, it is important to consider how long the toggle may need to stay active for. This is because a Toggle that remains active for too long can lead to users getting confused about which state the toggle is currently in, or what the intended state of the toggle actually is.
To avoid this confusion, it is recommended that teams stick to a set of conventions regarding the state of toggles. For example, it is a good idea to name toggles something clear and descriptive, so that the current state of the toggle is immediately obvious to any users who may be viewing it. This also helps prevent a toggle from accidentally becoming enabled when it is meant to be disabled. Additionally, it is often a good idea to include an “as of” date on any toggle configuration. This will help avoid any confusion over time as to what the expected state of the toggle is. This practice will be especially helpful for Toggles that are being rolled out to a live production environment. A toggle that is being rolled out to production should only stay in place for as long as necessary to ensure that all desired behaviors are implemented.
